Performance Marketing

Wendy's Is Making Snapchat-Like Mobile Ads on Facebook

GIFs and videos create interactive burgers

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By Lauren Johnson

October 19, 2015

Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format.

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Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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