This Week's 10 Must-See Digital Marketing Stats

Programmatic results and eye-catching Super Bowl numbers

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Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that should grab the car industry's attention.

1. GoDaddy (+7), Budweiser (+5), Esurance (+5) and Loctite (+4) saw the greatest increases in brand favorability from their Super Bowl ads on Feb. 1, per Bully Pulpit Interactive's research. So GoDaddy's decision to pull "Puppy Mill" for "Working" at the last second proved wise.

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