This Week's 10 Most Digitally Engaging Commercials

Apple takes the top 2 spots

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Electronics and communication companies rule this week's chart of the most digitally engaging commercials, powered by the TV ad attention analytics company Apple claims the top two spots, with its first-place commercial for the iPhone 7 + AirPods capturing two-fifths (42.63%) of the digital engagement for the week. The artsy black-and-white ad features Lil Buck dancing up, down and all around town to music by Marian Hill. The No. 2 ad, also for the iPhone 7, features "Take Mine" by Bezos' Hawaiian Orchestra.

As the Super Bowl approaches, football is on the brain and recent commercials echo this, with three of the top spots including references to the sport.



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