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In the near future, tech will be wearable and marketable. Indeed, the most forward-thinking brands already see opportunities to integrate with the new mobile computing chips in glasses, watches and clothes.
Such smart gear is creating a world in which our computing melds with the real world, and in between, there is ample opportunity for brands to deliver messages in new ways.
“Visual wear provides an artificial layer of data while perceiving the real world around you,” says Robert Peck, a SunTrust analyst.