Wearable Tech, From Head to Toe

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

In the near future, tech will be wearable and marketable. Indeed, the most forward-thinking brands already see opportunities to integrate with the new mobile computing chips in glasses, watches and clothes. 

Illustration Stephan Cheetham

 Such smart gear is creating a world in which our computing melds with the real world, and in between, there is ample opportunity for brands to deliver messages in new ways.

“Visual wear provides an artificial layer of data while perceiving the real world around you,” says Robert Peck, a SunTrust analyst.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in