Watch Your Video Ad Engagement Soar: 5 Tips for Marketers

Opinion: The traditional mindset of TV advertising won’t work

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Cisco expects video to represent 80 percent of all internet traffic by 2019. Not only that: 64 percent of users are more likely to buy a product online after watching a video, according to comScore.

Video growth is driven by the dominance of Facebook and Google—as Cory Henke says, video offers “the most valuable impression on the web.”

Predictions show that this isn’t a passing trend, and in this environment, shifting to video can be a winning strategy—but not with the traditional mindset of TV advertising.

So, what does it take to build a successful video campaign in today’s digital landscape?

  1. Select the right distribution platform for your video: There isn’t one right answer for which platform—Facebook or YouTube—to use for video distribution.


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