Traction for The Dark Knight Leads Warner Bros to Rent More Films Via Facebook

Warner Bros has expanded its test of renting films through Facebook, adding “Watch” tabs to Pages for five more films. Since its release on March 8th, 98,330 users have engaged with the “Watch The Dark Knight” app hosting the original test of the streaming service. The streaming app for the additional films, developed by Milyoni, has not been changed to bring Facebook’s social features any closer to the viewing experience.