Walmart's Social Is Getting 10X ROI and Tens of Thousands of Daily Interactions

Impressive stats disclosed at ANA conference

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, "Our interactions on Facebook are important." And if you look at some of his numbers, the comment was probably a major understatement.

The Bentonville, Ark.-based retail giant sees a half-million monthly pieces of user-generated content—the lion's share on Facebook and Twitter. And it benefits from a staggering flow of daily engagement that spikes during November. Speaking with Adweek, Quinn and his team shared that they saw 62,000 Facebook posts from consumers on Black Friday alone last year.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in