Walmart's Ecommerce CEO Explains Why Its Many Acquisitions Will Help It Reach Millennials

It's all about brand, voice and delivery speed


While Walmart’s acquisitions of ModCloth, Jet, Bonobos appear like a game of catch up to the rest of the industry, Marc Lore, president and CEO of Walmart Ecommerce US, said there’s a bigger strategy at play.

Part of that plan is bringing together the knowledge of all these digitally native brands into the world of Walmart, shared Lore at Shoptalk, a retail conference held in Las Vegas.

“[We’re] trying to create a portfolio of these brands that give us proprietary content for a reason for [a] millennial to come shop inside the Walmart ecosystem,” Lore said “We’re not going out making billion dollar acquisitions.

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