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Many fashion magazines are once again reporting record gains for their March issues, which are second in importance only behind September.
Fashion magazines are the exception to an overall tepid print magazine market, which has seen advertising trending down as marketers shift spending to digital media. For all of 2013, print ad pages declined 4.1 percent from 2012, per Publishers Information Bureau, a service of MPA—the Association of Magazine Media. Yet print is still an important medium for apparel, beauty and luxury advertising, however, which is the bread and butter of fashion magazines.