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The biggest players in TV and online video are putting their support behind the ASq, an ad treatment which allows viewers to pick what ads they want to watch prior to watching a video on the Web– as the industry hopes it has arrived upon a standard placement ala TV’s 30-second spot that will thrust the burgeoning medium into a new financial stratosphere.
In February, Publicis’ VivaKi’ revealed the ASq to be the most effective ad placement for long form video, based an intensive round of research within a larger initiative called The Pool.