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Social enterprise software company Vitrue today announced a partnership with seven ad management companies to give its customers a way to track paid and owned media from its platform without necessarily forcing marketers to switch ad providers.
Vitrue’s Media Partner Program includes Involved Media, Marin Software, Nanigans, Optimal, SocialCode, Spruce Media and Unified, all of whom work with the Facebook Ads API to manage and optimize campaigns at scale. Vitrue has updated its Social Relationship Management platform with more collaborative workflow tools for community managers and media buyers, which could be increasingly useful as advertisers run Sponsored Stories and other ads that come directly from Facebook page posts rather than traditional ads with a headline, body copy and image.