Visually Appealing Direct Mail
Why are we afraid of blank space in our direct mail? More and more of the mail I receive is crowded with text and images. I am overwhelmed visually, and I am willing to bet that most people are. With all of the election mail this year, we have really been overexposed to many mailers with too much going on. Yes, images are necessary, as is text, but when you oversaturate a large mailer, it turns into only noise — and noise goes in the trash.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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