Virgin Galactic Is Going to Be Social Media on Rocket Fuel

Edelman exec dishes on a never-before-seen buzz vortex


It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space.

But given that Virgin Group CEO Richard Branson and his team yesterday chose Edelman Digital to help the brand manage social media as part of its larger public-relations-based chores, it's fair to ponder about the ridiculous buzz the venture will generate. Can you imagine what Twitter, Facebook and other social channels are going to be like if Branson's venture gets going for real? The Internet would completely blow up.

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