A Viral Success Recipe: Unicorns, Ice Cream and Poop Jokes

By now, you’re probably familiar with the Squatty Potty, the personal elimination improvement device for bathrooms. You know, the stool for better stools (their words, not mine!), which had sales skyrocket following the decision to take a risk, go against suggestions from investors and work with the Harmon Brothers to make a video that went so viral it’s earned over 28.2 million views.