Video Is Becoming an Important Part of Social Engagement (Report)

The real story of the last year in social marketing is the continued move to video as a core aspect of both networks and marketing campaigns.

Marketers still face significant challenges when it comes to measuring return on investment on social media. Still, each of the social networks analyzed in the Simply Measured State of Social 2016 report is experiencing some manner of growth and expansion. Let’s take a look at how the established players like Twitter and Facebook are changing, and how your marketing strategy should evolve.