Video Game Market Will Be Biggest Winner in 5G’s First Years, PwC Says

The technology has already catalyzed the gaming industry

5G will push advertisers to create more immersive, personalized experiences. Getty Images

A new media industry report from PwC names video games as perhaps the most promising digital consumer revenue stream to reap gains from next-generation wireless speeds in the first half-decade after 5G deployment.

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@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.