5 Tips for Influencer Marketing During the Holiday Season

Opinion: Run some low-budget tests with non-celebrity, thematic influencers

Believe it or not, it’s beginning to look a lot like … the 2017 holiday season! The upcoming festivities present a huge opportunity to connect and engage with social-media-savvy shoppers without having to shell out all of your silver and gold. In fact, studies show that influencer marketing campaigns, on average, earn $6.85 in earned media value for every $1 of paid media.