Vice Talks Porn But Delivers News at Upfront

Also announces new HBO series to premiere next fall


“We’re about to do the weirdest upfront ever,” Vice Media CEO and co-founder Shane Smith told a loud audience of hundreds, just after taking a stage at the Williamsburg Savings Bank in downtown Brooklyn. “We’ve never done an upfront before and, I’ve never been to an upfront, so this is how I imagined it.”

The event was meant to showcase the launch of Vice's new video-heavy website vice.com. What Smith imagined wasn’t exactly the sort of party NBCUniversal might throw (he started out his presentation by telling the audience that everything Vice knew about how to run a successful website “we learned from porn”). 

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