D.M. Levine
Neil Cavuto Wants Your Business
Convergent TV
Neil Cavuto is in a unique position. As senior vice president for Fox News Channel and its ratings-challenged sibling network, Fox Business Network, Cavuto is in a position to see [...]
Brand Marketing
Pantene is pushing for female Olympics fans. At a press conference late last week, the hair care brand announced a new sponsorship for the 2012 games in London this summer.
The Surprising Rise of ‘Annoying Orange’
Convergent TV
If you’re over the age of, say, 16, you may never have heard of an Internet series called Annoying Orange. To be fair, you’re not likely to be the target audience [...]
Convergent TV
Joan Rivers is a reality star now. The unscripted WEtv series featuring her and her daughter, Melissa, enters its second season this week, and Rivers has been tirelessly making the [...]
The Weather Channel Names New Chairman, CEO
Convergent TV
The Weather Channel announced today that it is replacing its current CEO with an executive from the digital and advertising worlds.
As Hispanic TV Market Grows, Univision Reshuffles Execs
Convergent TV
Univision is revamping its smaller Spanish-language broadcast network TeleFutura with a format and executive-team reshuffling.
‘Portlandia’ Sees Big Audience Bump in Season 2 Premier
Convergent TV
The buzz around IFC's original comedy Portlandia seems to be translating into ratings as the show enters its second season. Portlandia saw a 39 percent jump in total viewers to [...]
Blustery With a Chance of Down Parkas
Brand Marketing
Six months ago, The Weather Channel hired a meteorology whiz. Only this one won’t be doing the five-day forecast in front of a green screen.