Vertical Networks May Be the Future of Influencer Marketing

Opinion: The emergence of audience-specific social platforms presents new opportunities for brands to reach targeted audiences

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One of the terms internet startups loved to use in the early days with venture capitalists was “one-stop shop.” It signified a company that provides a multitude of services—one that’s able to service an entire category and can claim ownership to a large addressable market. In reality, it didn’t always work that way.

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