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One of the terms internet startups loved to use in the early days with venture capitalists was “one-stop shop.” It signified a company that provides a multitude of services—one that’s able to service an entire category and can claim ownership to a large addressable market. In reality, it didn’t always work that way. Different audiences have different preferences.
Facebook started in universities, and it was very successful in its early days by creating closed communities for students and building a network within those channels.
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