Vertical Networks May Be the Future of Influencer Marketing

Opinion: The emergence of audience-specific social platforms presents new opportunities for brands to reach targeted audiences

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

One of the terms internet startups loved to use in the early days with venture capitalists was “one-stop shop.” It signified a company that provides a multitude of services—one that’s able to service an entire category and can claim ownership to a large addressable market. In reality, it didn’t always work that way. Different audiences have different preferences.

Facebook started in universities, and it was very successful in its early days by creating closed communities for students and building a network within those channels.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in