Gil Eyal Social Pro Daily Vertical Networks May Be the Future of Influencer Marketing Opinion: The emergence of audience-specific social platforms presents new opportunities for brands to reach targeted audiences. Social Pro Daily When It Comes to the Recent Privacy Discussion, Snapchat Pulled a Disappearing Act Opinion: Did the messaging app just let a major opportunity pass it by? Social Pro Daily Why Influencers Fail to Disclose Commercial Relationships and the Brands that Enable Them Opinion: Authenticity is artificially made, yet it’s synonymous with success. Social Pro Daily Creating a Human Brand Through Influencer Marketing Opinion: Millennials and Gen Z-will dominate spending decisions for the next decade. Social Pro Daily Influencer Marketing: Old-School Rules Still Apply Opinion: Influencers offer an authentic and aspirational voice for your brand, but ignoring traditional marketing fundamentals diminishes your returns.