Gil Eyal

Vertical Networks May Be the Future of Influencer Marketing

Opinion: The emergence of audience-specific social platforms presents new opportunities for brands to reach targeted audiences.

When It Comes to the Recent Privacy Discussion, Snapchat Pulled a Disappearing Act

Opinion: Did the messaging app just let a major opportunity pass it by?

Why Influencers Fail to Disclose Commercial Relationships and the Brands that Enable Them

Opinion: Authenticity is artificially made, yet it’s synonymous with success.

Creating a Human Brand Through Influencer Marketing

Opinion: Millennials and Gen Z-will dominate spending decisions for the next decade.

Influencer Marketing: Old-School Rules Still Apply

Opinion: Influencers offer an authentic and aspirational voice for your brand, but ignoring traditional marketing fundamentals diminishes your returns.