Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
It’s 1991. You switch on your (non-LED) television to hear Maybelline New York’s famous jingle, “Maybe She’s Born With It, Maybe It’s Maybelline,” and see supermodel Christy Turlington’s dazzling smile, dressed in its latest lipstick. This iconic campaign caused sales to surge, lasted 24 years and was certainly an upgrade from its previous slogan, “Fine Makeup, Sensibly Priced.”
Back then, having a brand equated to having a relationship with your customers. They trusted you and assumed you were better than competitors.