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It’s 1991. You switch on your (non-LED) television to hear Maybelline New York’s famous jingle, “Maybe She’s Born With It, Maybe It’s Maybelline,” and see supermodel Christy Turlington’s dazzling smile, dressed in its latest lipstick. This iconic campaign caused sales to surge, lasted 24 years and was certainly an upgrade from its previous slogan, “Fine Makeup, Sensibly Priced.”