Venmo Wants to Turn Its Brand Into a Verb, Just Like Google

Cheeky campaign uses fill-in-the-blank messaging


Google, Instagram and Netflix all have one thing in common: They are brands that have become so synonymous with the industries that they specialize in that they’ve become verbs.

PayPal’s Venmo wants in on that space too and it’s launching a campaign called “Blank Me” today that puts a fun twist on its peer-to-peer payment services that lets people send money to each other.

Each piece of creative features a sentence with a verb missing that leaves users to fill in the blank like a game of Mad Libs.

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