Postal

USPS Talks Sustainability and Its Performance Returns for 2011

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By Chet Dalzell

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

Our mantra is ‘leaner, greener, smarter, faster.’ To achieve these goals, we’re adjusting the size of our workforce and delivery network, eliminating waste, reducing energy consumption and encouraging our employees and customers to conserve. When the Postal Service is more efficient, everyone benefits.
—USPS Postmaster General & CEO Pat Donahoe, USPS 2011 Sustainability Report

The United States Postal Service (USPS) recently released its fourth annual report on sustainability practices and performance. The document serves as a blueprint for any company or brand in the marketing field on how to report progress and hurdles toward improved triple-bottom line performance (financial, social and environmental, being the three bottom lines), and to illustrate the business case for doing so.

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Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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