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Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up

The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...]

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Will Pandemic and Politics Put Postal Service in Peril? Here Are the Facts.

Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any [...]

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Will Pandemic and Politics Put Postal Service in Peril? Here Are the Facts.

Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any [...]

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The U.S. Postal Service Needs Financial Protection

Even in crisis, exacerbated by COVID-19, there’s not likely to be new postal reform bill any time soon. So here we are now: the U.S. Postal Service needs financial protection.

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USPS’s Mobile Shopping Promotion Still Available for 2020

The USPS has confirmed that despite the current pandemic, all discount programs are still in place, including the 2020 Mobile Shopping Promotion. This program encourages mailers to integrate mobile technology [...]

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COVID-19’s Effect on the USPS and Direct Mail Marketing

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like [...]

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Why Marketers Should Incorporate Emerging Technology in Direct Mail

Technology can be a great way to engage your customers and prospects with your direct mail pieces, connecting offline to online marketing efforts. I previously shared the USPS's 2020 Tactile, [...]

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The Benefits of the USPS 2020 Tactile, Sensory, & Interactive Mail Promotion

Do you want to create awesome direct mail pieces that stand out and get results? Well now you can do that, and save 2% on your postage! The purpose of [...]

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Empower Your 2020 Political Direct Mail With These Tips

It’s that time again for political direct mail planning. Are you the one planning to win your election? Did you know that a USPS commissioned survey in 2018 found that [...]

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Jammed Printers, First-Party Data Hiccups & More Publishing Predictions for 2020

It doesn’t take a genius to figure out that 2020 will see more magazine closures and more experiments with reader paywalls. Here are eight, or maybe nine, not quite so [...]

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8 Direct Mail Enhancements, Other Than Paper, Finishing, Coating

Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss. And Part 4 in this series is about "other" direct mail [...]

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7 Instances of Well-Intended Direct Mail Gone Bad

There are many things that can go wrong with a direct mail campaign. Before you plan your next campaign, see to it that you are not making any mistakes that [...]

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2020 Print Forecast: The Quad-LSC Merger Is Off, but Competition Might Still Suffer

Though the merger of megaprinters Quad and LSC Communications has been called off, publishers may still find it harder to strike a favorable printing deal in the coming months. Calling [...]

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6 Ways to Use the 2019 USPS Promotions to Your Advantage

USPS promotions are back for 2019. Do you have a planned marketing strategy to not only save money on postage, but really stand out? There are a variety of programs [...]

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Direct Mail: Create USPS Informed Delivery Ads

What is USPS Informed Delivery? It allows customers who sign up to receive emails with grey-scale images of the address side of letter-sized mail pieces that have processed through automated [...]