Using Sex for a Sales Breakthrough
How does a marketer who sells a utilitarian, and arguably boring product, breakthrough in a multi-million dollar category? At least one secret sauce ingredient to their success: sex.
I first wrote about the Dollar Shave Club in 2012 when they released a video that went viral (with over 24 million views now).DSC introduced how to save a boatload on razor blades and related personal products. And in the interest of transparency, I became a customer myself a couple of years ago (look at my picture for the evidence that I use a lot of razor blades).
So,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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