Using SEO to Address PR Problems
Against the backdrop of Segway owner Jimi Heselden’s death, the company has a few image issues to fight, SEO firm StuckOn suggests. With the Christian Science Monitor asking if it’s “safe to ride” and AOL News running a story on owners killed by their own inventions, StuckOn might be right in pointing out that the incident “could pose a public relations hitch for the company.”
Though it clearly has a stake in the game as an SEO company itself, StuckOn makes some interesting comments on ways to moderate what people find when they search.
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