The Wonders of White Mail
When I’m teaching a workshop and use the term white mail, I get blank looks from about half the group. They are unfamiliar with the term. White mail is unsolicited correspondence from your customers. While I don’t know this for a fact, I assume white mail got its name from the plain “white” envelope it arrives in—rather than a printed reply envelope provided by you, the marketer.
I once was an official reader of white mail for the personalized Christmas card program at Walter Drake, a multichannel marketer of household merchandise and gift items.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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