Pat Friesen
Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of 'The Cross-Channel Copywriting Handbook,' published by Direct Marketing IQ. Reach her at (913) 341-1211.
The Copywriter’s Checklist
Successful marketing is all about small stuff that translates into big results. As writers, it’s our job to make sure these essentials are included in what we write. And no, [...]
13 Time-Saving Tips for Client Revisions
Most writers look forward to making a client's copy revisions about as much as they anticipate getting a root canal. Trust me, I've felt the pain. That's why I'm sharing [...]
The Power in Naming Your Marketing Elements
This article isn’t about naming products. It’s about naming other important marketing elements to increase customer engagement. That’s right. It’s simple to make your guarantee, discount, order form or customer [...]
How to Write Copy for Those Who Only Skim
Let's face it; every word you and I write doesn't get read. Even those people who are genuinely interested will skim, scan and then, maybe — just maybe — read [...]
How Marketers Can Achieve Trust and Loyalty With a Solid Guarantee
What do Dawn dishwashing liquid, Adrian College in Howell, Mich., and B2B marketer New Pig Corporation have in common? They all have a guarantee — a darn good guarantee.
15 Offer Elements to Test in Your Next Campaign
As a marketing writer and creative strategist, I know that your secret weapon is the offer. Your offer is everything you’re willing to give in exchange for response — whether [...]
3 Power Tools for Writers
If you’ve read my columns, you know I love words. And I hate to see the words you and I write go unread. That’s why this month’s column shares three [...]
7 Tips for the Print-to-Digital Writer
I was recently asked for tips for print copywriters interested in writing for digital media. The timing was perfect because I was working concurrently on a direct mail letter for [...]
Can SEO Content Be Reader-Friendly?
Are you responsible for creating Web content like blog posts and articles that are search engine-friendly? Here's a gentle reminder: In addition to writing for Google, Bing and Yahoo algorithms, [...]
3 Often Untapped Direct Mail Format Advantages
When it comes to direct mail marketing, there’s more to communicating your message than just words. And yes, you’re hearing this from a writer. Your mailing format also contributes to [...]