Use Google Trends to Improve Google Ads Performance
Have you ever wanted to know in which months your prospects are more likely to be searching for something you sell? Or did you ever wish you could capitalize on recent trends to promote your brand?
Then you need to get familiar with the Google Trends tool.
Imagine you’re a sports medicine practice. You want to set up a campaign that coincides with sports injuries throughout the year. Sure, you could look at your own patient data, but that may not align accurately with when prospective patients are searching online.
How to Find When and Where People Are Searching
By using Google Trends, you can take a peek at the search terms being used throughout the year for your specialty.
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