Behavioral Targeting

Use Data to Transform How Your Brand Markets to Movers

An always-on strategy can make the most of peak moving season

Movers can feel like an elusive audience segment, but you just need to catch them in their decision-making window.MHJ/Getty Images

By Lori Bruss

Peak moving season is May through September, and it’s a pivotal (and expensive) time for most families and individuals in the United States.

Based on research conducted with Alliant, a fellow consumer marketing data provider, consumers make approximately 72 brand-related decisions during their move, and brand loyalty doesn’t always play a significant role. As movers transition to a new area, they have limited brand loyalties and established relationships with local businesses—so a unique opportunity exists for marketers to capture customers’ attention, establish brand preferences and build long-term relationships.

Timing