Facebook Tests Notification Unsubscribe Button For Feed Posts

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

Facebook is now testing a notification unsubscribe button on news feed posts a user has liked or commented on. It allows users to opt out of notifications for subsequent activity on that post. While users can already go to Account Settings->Notifications to set email and mobile notification preferences, this is the first option that lets users choose what triggers notifications to appear in the globe icon in Facebook’s top navigation bar.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in