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CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture to the Twitter accounts he follows. Bain is Twitter's president of global revenue and partnerships and one of the company's most well-regarded liaisons to the ad world.
He was at the Cannes Lions International Festival of Creativity, where he joined a panel with Mark Read, the CEO of Wunderman, and Pete Blackshaw, Nestlé's global head of digital and social media, to discuss innovation and what keeps a company on the cutting edge.