Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook

Marketers have 6 seconds to entice users to click

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video system for months, which would finally give users and marketers a way to shoot footage within the app.

The company has been showing off its video plans to marketers at the Consumer Electronics Show in Las Vegas this week, where it met with many of the top brands, media buyers and creative agencies.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in