Twitter Testing Ways to Reach and Engage New Audiences

From promoted Tweets to targeting niche audiences, Twitter is not depending solely on more users for long-term success.

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One of the most dominant questions about Twitter since its initial public offering has been related its growth. The argument is that without sustained growth, the site will wither. However, Twitter has started trying to capitalize on visitors, by making promoted tweets visible to visitors who aren’t registered or logged in, and engaging current users with niche appeal.

Twitter’s strategy to engage the users already partially using the site is a wise decision. Even if it doesn’t lead to more registered users, it could easily lead to increased advertising revenue.



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