Twitter Is Testing Promoted Tweets for the Guest Version of Its Site

Reaching out to people who don't log in

Twitter has begun beta testing promoted tweets and videos for the platform's logged-out experience, providing advertisers with a new way to scale campaigns for a larger audience outside the normal user base.

As a follow-up to the broadened availability of ad syndication announced earlier this year, Twitter—which draws 500 million monthly visitors who are not signed in as users–is exploring using the feature to support campaigns that drive website clicks, conversions and video views. 

"By letting marketers scale their campaigns and tap into the total Twitter audience, they will be able to speak to more people in new places using the same targeting, ad creative and measurement tools," Deepak Rao, Twitter's revenue project manager, wrote in a blog post this morning.



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