Twitter Targets Small, Medium Businesses with New Ad Platform
Twitter needs to make some money this year. As eMarketer predicts, Twitter will make $150 million in advertising revenue this year – and the company is doing everything they can to get there. While most of us have seen Promoted Tweets from big name companies like Coca-Cola, Dell and Ford, Twitter is shifting gears a bit and starting to focus on small- and medium-sized businesses for its advertising products.
Twitter’s upcoming self-serve advertising dashboard (the
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