Twitter's Most Powerful Advertising Feature (That You're Not Using)

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Twitter's Most Powerful Advertising Feature (That You're Not Using)

In April, Twitter announced the release of the MoPub native ads solution, complete with ad serving, targeting, and a programmatic exchange. This marked a watershed moment for the platform and has since helped advertisers achieve massive scale outside of Twitter’s walls. However, scale means next to nothing unless you can target the right audience.

Toward the end of 2013, Twitter took a major step toward providing advertisers with the targeting capabilities they need to be successful on the platform with the launch of Tailored Audiences, which identifies and targets groups of existing and potential customers on Twitter.



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