Twitter, Starcom Mediavest Group Sign Huge Ad Deal

Reportedly worth hundreds of millions over multiple years


Starcom Mediavest Group has signed a huge advertising deal with Twitter representing hundreds of millions of dollars in revenue over multiple years for the tech company, the Financial Times reported Monday.

Twitter and SMG declined to discuss financial details of the agreement. According to the FT, it does include special perks for SMG when buying ads on Twitter and leveraging the tech platform's data and audience for research purposes. SMG, part of the Publicis Groupe, buys ad space for major marketers including Procter & Gamble, Walmart, Microsoft and Coca-Cola.

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