Twitter Testing Promoted Tweet Carousel Ad Unit
Twitter is testing a new ad unit, the Promoted Tweet Carousel, which is similar to the carousel ads that have proven successful on Facebook and Instagram.
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Twitter is testing a new ad unit, the Promoted Tweet Carousel, which is similar to the carousel ads that have proven successful on Facebook and Instagram.
Revenue product manager Andrew Bragdon announced the test in a blog post, saying that the test is “available as a limited alpha to select managed accounts in select global markets.”
One major factor that makes Twitter’s Promoted Tweet Carousel different from carousel ads on Facebook and Instagram is the ability for advertisers to include both their own tweets and tweets about their brands, and Bragdon noted that advertisers must obtain “explicit permission” from Twitter users before using their tweets.
Disney is among the initial advertisers testing Promoted Tweet Carousel, using it to promote upcoming feature film The BFG, and Volvo and Gatorade are participating in the test, as well.
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