Twitter Is Now Offering Brands Customer Service Chatbots to Use in Direct Messages

Evernote, Pizza Hut and Airbnb among the first on board

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Twitter is upping its chatbot game.

To better help brands converse with users and offer customer support, the company is launching two new products that will help answer basic questions and address complaints. The features announced today let companies partner with nearly a dozen third-party services to build automated-message systems specific to each brand.

One of the new products, Welcome Messages, lets businesses "greet" users when they receive a direct message by automatically replying with information about what they can expect from the online exchange.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in