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Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include:
- Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets and shop online more frequently.
- Deals drive sales: 73 percent of Twitter shoppers follow businesses to find special deals, and 43 percent are likely to visit a store after seeing a deal on Twitter.