Twitter and the Holiday Shopping Season (Infographic)

You may still be munching on Halloween candy, but the holiday shopping season is upon us.

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

You may still be munching on Halloween candy, but the holiday shopping season is upon us.

Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include:

  • Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets and shop online more frequently.
  • Deals drive sales: 73 percent of Twitter shoppers follow businesses to find special deals, and 43 percent are likely to visit a store after seeing a deal on Twitter.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in