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Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform.
Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users share content and what type of users do the most sharing.
“For the first time you can gain insight into how your content is performing on Twitter, and find personalized tips to help make more strategic decisions about your use of Cards,” Twitter said in its blog post announcing the new tools.
Last year, Twitter introduced Cards, giving media partners a way to share content that was more than just words.