Twitter, ESPN to Stream Bowl Game Replays via Tweets
Cable net partners with Ford in distribution deal
Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Twitter may or may not be a media company, but it’s sure making moves in that direction, positioning itself as a de facto media distributor.
The latest development is a partnership with ESPN and Ford that will stream instant replays of college football bowl games inside of tweets.
The partnership begins tomorrow and runs through Jan. 15, a week after the college football bowl season ends. Throughout games, the @ESPNCFB account will tweet out top plays with pre-roll clips promoting the Ford Fusion that Twitter users will be able to view on desktop, tablets or smartphones.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in