TV-Smartphone Combo Dominates Multiscreen Consumption

Google study looks at sequential and complementary use cases

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

When consumers are watching TV, they’re most likely also checking email on their smartphones. That line’s become a fixture at industry conferences to the point of cliche, but it's true. When consumers are watching TV, 77 percent of the time they have another device in hand and 49 percent of that time it’s a smartphone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in