Tumblr Went Toe-to-Toe With Twitter During VMAs, per Data Firm

Union Metrics' stats bode well for Marissa Mayer & Co.


Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms.

The San Francisco tech firm says 1.1 million Tumblr users posted content with VMA-related keywords yesterday while 1.3 million folks on Twitter did the same. Those figures may surprise marketers who view Twitter as the dominant, social media companion for TV watchers.

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