Tumblr’s Top Draw as a Marketing Platform Is Its Wealthier User Base

Ringing up revenue for retailers

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Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of its rivals, according to recent data.

If Facebook is the blue-collar everyman network, Tumblr is more of a luxury destination. Niche yes, but lucrative for retailers. The high-end crowd is one of its top draws as a marketing platform.

The median household income of Tumblr’s users is $80,075, ahead of Twitter, Pinterest and Facebook ($79,562, $78,967 and $70,124, respectively), according to data provided by Tumblr.

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