Tumblr Introduces Auto-play Video Ads

Tumblr is rolling out its first video ads, giving advertisers the option to automatically play them.

Tumblr is rolling out the first of its video ads today, reports AdAge. The company has a group of 11 brands to test out the ads before opening them up to all advertisers. Among the first to try them out are Hulu, JCPenny and Universal Pictures.