Tumblr Draws a Distinction Between Its Ads and Those of Google and Facebook

Karp: We do branding. The rest of the Web doesn't.

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If you like direct response ads and blue links and tired display ads, don’t talk to Tumblr.

But if you’re a creative who’s dying to get clients off their click addiction and do some truly great brand advertising, give Tumblr a call.

(And unfortunately, if you’re a Web publisher looking for some monetization help from a partner who’s not looking to just promise you yet another flavor of a banner ad, you’re going to have to wait).

Indeed, Tumblr believes it can be the dominant outlet for all those brand dollars that are supposedly waiting on the sidelines.

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