TubeMogul Expands Into Ad Sales


Upstart analytics firm TubeMogul is looking to take its expertise in online video measurement and translate that to ad sales.

The Emeryville, Calif.-based company has quietly been building out its own video ad network over the past year, testing roughly 100 campaigns with big-name advertisers such as 20th Century Fox, Coke, Nestlé and Kmart. A few weeks ago TubeMogul opened a New York office and plans to add several new sales execs in the near future.

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